Effective date: 9 April 2026
Cake.Shop Pty Ltd (ABN 44 673 700 411) ("Cake.Shop", "we", "us", "our") is committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, disclose and store personal information across our products and services.
Cake.Shop is an Australian programmatic advertising technology and transparency business. We provide infrastructure, tools and services that help media agencies and brands run transparent, fee-efficient programmatic advertising campaigns. Our product suite includes:
When you engage with us as a client, partner or website visitor, we may collect:
When delivering programmatic advertising services on behalf of our clients, our platforms may process:
ATOM — Clean Room Data: Where clients use ATOM for data collaboration, all matching and analysis occurs within Snowflake's clean room environment. Raw personal data is never shared between parties. Only aggregated, privacy-safe outputs leave the clean room.
Our website (gocake.shop) may use analytics tools that collect standard usage data such as pages visited, time on site and referral source. We do not use this data to personally identify visitors.
We use the information we collect for the following purposes:
Under the Australian Privacy Principles, we collect and process personal information where:
Where our services operate in jurisdictions subject to the EU General Data Protection Regulation (GDPR) or similar frameworks, we rely on legitimate interest, contractual necessity or consent as applicable.
We do not sell personal information. We may share information with:
All third-party partners are bound by contractual obligations to protect personal information and use it only for the specified purposes.
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. Our measures include:
Our website may use cookies and similar technologies for analytics and site functionality. Our advertising technology platforms use cookies and device identifiers as part of standard programmatic ad delivery on behalf of clients.
You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on our website but will not affect the ads you see from campaigns run through our platforms (which are governed by the relevant publisher's cookie consent mechanisms).
Under the Australian Privacy Act, you have the right to:
If our services process data subject to the GDPR, additional rights may apply including the right to erasure, data portability and restriction of processing. Please contact us to exercise any of these rights.
Some of our technology partners and platform providers operate infrastructure outside Australia, including in the United States and European Union. Where personal information is transferred overseas, we take reasonable steps to ensure that the overseas recipient handles it in accordance with the APPs and any applicable international privacy frameworks.
Our products and services are designed for business-to-business use. We do not knowingly collect personal information from children under the age of 16. Our programmatic advertising services do not knowingly target children or serve ads in contexts directed at children.
We may update this Privacy Policy from time to time to reflect changes to our practices, technology or legal requirements. The updated policy will be published on our website with a revised effective date. We encourage you to review this page periodically.
If you have any questions about this Privacy Policy, wish to exercise your rights, or want to make a complaint about how we handle personal information, please contact us:
Cake.Shop Pty Ltd
Email: hello@gocake.shop
Website: gocake.shop
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
Our website may use cookies and similar technologies for analytics and site functionality. Our advertising technology platforms use cookies and device identifiers as part of standard programmatic ad delivery on behalf of clients.
You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on our website but will not affect the ads you see from campaigns run through our platforms (which are governed by the relevant publisher's cookie consent mechanisms).
Under the Australian Privacy Act, you have the right to:
If our services process data subject to the GDPR, additional rights may apply including the right to erasure, data portability and restriction of processing. Please contact us to exercise any of these rights.
Some of our technology partners and platform providers operate infrastructure outside Australia, including in the United States and European Union. Where personal information is transferred overseas, we take reasonable steps to ensure that the overseas recipient handles it in accordance with the APPs and any applicable international privacy frameworks.
Our products and services are designed for business-to-business use. We do not knowingly collect personal information from children under the age of 16. Our programmatic advertising services do not knowingly target children or serve ads in contexts directed at children.
We may update this Privacy Policy from time to time to reflect changes to our practices, technology or legal requirements. The updated policy will be published on our website with a revised effective date. We encourage you to review this page periodically.
If you have any questions about this Privacy Policy, wish to exercise your rights, or want to make a complaint about how we handle personal information, please contact us:
Cake.Shop Pty Ltd
Email: hello@gocake.shop
Website: gocake.shop
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.