Why This Program?

The programmatic space is filled with smoke and mirrors. Platforms, vendors, and middlemen profit from complexity, keeping buyers in the dark.

We built this training to cut through the noise and give you the knowledge, tools, and confidence to make better decisions. No slides, no generic industry overviews, just hands on learning, real insights, and strategies you can apply immediately.

What You’ll Learn

Over six weeks, we’ll cover:

1. The Programmatic Ecosystem – How ad serving actually works, from bid request to impression.
2. The Hidden Economics – Where tech tax is buried and how to take control of your spend.
3. First-Party Data & Identity – The future of audience targeting in a post-cookie world.
4. Hands-on DSP Training – Navigating platforms, setting up campaigns, and understanding auction dynamics.
5. AI in AdTech: Real vs. Hype – Cutting through the buzzwords to what actually drives results.
6. Google & Walled Gardens – How to manage spend and avoid being locked into a single ecosystem.
7. Three Game Changing Strategies for Agencies – Practical shifts to improve performance and margin.

This isn’t an introductory course. It’s built for teams who already work in programmatic and want real world insights that aren’t covered in trade press or platform certifications.

Who It’s For

• Agency teams who want to sharpen their technical and commercial knowledge.
• Brand marketers looking to gain transparency and control over their media spend.
• AdTech & MarTech professionals navigating a complex and rapidly changing landscape.

How It Works

• Live, interactive sessions - no slides, just whiteboards, real examples, and discussion.
• Six weeks, one session per week, structured to fit into your schedule without disrupting your day to day work.
• Limited spots per cohort, to keep sessions practical and high value.

Secure Your Spot: Choose the Format That Fits Your Needs

We offer two ways to take part in the program:

1:1 Training – Tailored to You

For teams or individuals who want a fully customised learning experience.

• Private sessions designed around your specific challenges.
• Deep dives into your current programmatic setup and strategy.
• Flexible scheduling to fit your availability.

Ideal for:

• Senior marketers, founders, or teams looking for a bespoke training approach.
• Agencies or brands who want to workshop real campaigns as part of the training.

Group Training – Learn with Industry Peers
For those who want structured training in a small, high value cohort.

• A six-week program with weekly live sessions.
• Hands-on exercises and Q&A in every session.
• Learn from real-world case studies and industry examples.

Ideal for:

• Agency and in-house teams looking for a stronger programmatic foundation.
• Marketers who want to gain practical skills without vendor bias.

Email hello@gocake.shop

‍